Network of supermarkets “Furshet”: 2010 – 111 shops, type of the market point: “Gourmet”, “Business”, “Economic”

• Planning and coordination of the Board operating as well as operational management of its operating;
• Control of tasks and processes by responsible parties;
• Implementation of other functions – per decisions of the Steering Committee and Board of “Furshet” company.
• optimization of the company operating in areas of marketing, procurement and sale;
• Conducting of the annual negotiations and contracting with key supplier of the Network of supermarkets “Furshet” 
    - Getting better procurement prices and products; 
    - Agreeing of the required for the Network terms and conditions for supply, products’ stocks and mutual settlement;
• Provision of the Network with the most relevant assortment: 
    - Optimization of the assortment matrix for the every type/format of the supermarket (development of the CATALAGUE);
    - Management and organization of operating for the “assortment committee” (on entrance/exit of the products) in order to 
      mainstream it;
    - Conducting of the regular ABC-analysis of the assortment, indicators, its turnover, residues and rotation of the products’
      positions;
    - Conducting of monitoring according to the classification groups of products in the market points of competitors with the
      following analysis and provision of recommendations on recommended price for goods’ purchasing;;
    - Determination of the priorities and the most demanded categories of products  and separate positions for their following
      manufacturing under own trade mark;
    - Attracting of more customers and increasing of the turnover – by means of products unique, extending of the products’ line for
      own TM and First Price Product , as well as joint project implementation in cooperation with “AUCHAN” on PLyhe

• Successfully implemented complex plan of the competitors’ monitoring project (assortment the same as in EAN, products-indicators) according to “AUCHAN” principles – in order to implement “attractive prices policy” as well as to mainstream assortment of the Network and studying of the consumers’ preferences;  
• Developed the new products’ Catalogue and nomenclature of the Network;
• implemented plan on the own stock prices – average sales growth for this unit of goods as a whole was less than 200%; number of active and loyal consumers, used Networks Joint Discount Card, increased up to 46,61% and number of loyalty programs checks increased in a 2 times (for the period 2008-2009); 
• As a results of 2009 – indicator of the own TM turnover reached the level of 7,86% from the turnover (excluding own production) – total number 1 020 SKU:
    - Own TM “”Furshet” (middle price segment); 
    - First Price Product ‘Narodnaya” (economic segment) - starting in 2009; 
    - EPU (joint project with the Network “AUCHAN”).
• 5 supermarkets of the Network successfully opened in 2009 – according to the concept of “economic” shop regarding all assortment. 

• Implemented system of recommendations for the price regulation for the important groups of products, based on the competitors’ prices monitoring (segment of the lost process = 1,5%, segment of the missed positions = less than 1%)
• implemented project “Join Discount Program” – number of loyal consumers, used discount is at the level of 43% (based on turnover in 2008)
• increase in income from the promo-services implementation by different directions is from 142% up to 181% (2007 – 2008) in comparison with 2006 profitability increased by 5-6 times.
• developed and implemented “Joint Standard for the Shops Opening” – 23 shops has been successfully opened in 2008”
• implemented launching of the optimal-requested by consumers products line under own TM “Furshet” – 54 new categories; 200 new SKU (for today own TM – over 400 titles of products)
• Launched joint project with “AUCHAN” – the cheapest product which  quality is relevant to First Price Products’  state standarts specification

• strategic planning, organization, conducting and auditing of the complex campaigns/ coordination of the TM mainstreaming strategies;
• development of the campaigns’ budgets, approval, control of implementation;
• conducting of the key negotiations with corporate partners;
• implementation of the range of activities on implementation of internal corporative standards;
• auditing of the internal corporative area;
• participation in projects, organized by actors of the target or adjacent markets;
• implementation of the own additional events involving loyal governmental and public actors;
• External representation of the Corporation.

• implemented complex successful promo-campaigns for all 15 TM;
• TM «PRIME»; successfully entered into the market;
• Launched a unique industrial complex alcoholic manufacture “PRIME” (total investments over US$ 42 000 000)
• developed corporative brand of the campaign “OLIMP” (developed corporative style, joint corporative standards, mission, constitution etc)

• analysis of the potential consumer audiences’ potential characteristics, evaluation of the major competitor;
• work with VIP-clients/ leading of contracts
• Organization of the department operating, experience of the administrative work;
• Coordination of the communication system among all structural departments during preparation and implementation of all projects